Anton From Perm

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McDonald’s expansion in Russia

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The Russian fastfood chain market is still considerated underpenetrated. McDonald’s (over 40 new outlets this year),  and Subway (> 900 new outlets by 2015) are progressing their expansion in Russia, while Burger King is opening its first outlet in Moscow this year.

The most interesting part is that MacDonald’s is very fond of its McDrive service, which apparently accounts for a huge chunck of its revenue in Russia. Taking the example of Kazan on this map, McDrives are even being opened in the very city centre (as opposed to the one/two floor counter service in most European cities).

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Written by antonfromperm

November 27, 2009 at 3:09 pm

Posted in Uncategorized

Tagged with , ,

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